Lotto Partnertag

The Lotto Partner Days organised by the Bavarian state lottery company are a central platform for exchange, information and appreciation for the operators of lottery retailers. The event focuses on the presentation of new products and services, insights into training programmes such as those offered by the Lotto Academy, the exchange of best practice examples and a wide range of networking opportunities with other partners and those responsible at the lottery company.

I was allowed to accompany the Partner Day photographically and document the event in all its facets – from the official opening to the lively encounters on the fringes of the programme. My focus was on capturing the atmosphere authentically: the conversations, the exchanges, the attention to detail. The aim was to make the professionalism of the organisation just as visible as the closeness and appreciation shown to the sales partners.

The result is a series of images that not only documents the event, but also conveys its spirit – unifying, informative and personal.